The founder of You4Us Paula Perry used the difficulties she experienced as a child and young person growing up as the blueprint for what was not going to continue in her life as she focused on moving towards her destiny despite her environment and circumstances. She has broken many cycles within her family and became the first to achieve in areas such as being the first to attend University and obtain a BA Degree in Urban and Environmental Planning, Professional Career, Own Properties and earning over a minimum wage threshold.
“I made a decision that I was not going to live the life that my environment was presenting to me” – Paula Perry
Before setting up her company You4Us, Paula gained over 17 years of extensive experience in economic regeneration. She worked within local government commissioning organisations, developing and managing multi-million pound programmes and projects across London.
For 8 years Paula project managed Youth programmes co-financed with the European Social Fund (ESF), which focused on young offender rehabilitation, young people not in education, employment or training (NEET) and young people at risk of becoming NEET.
During this time she recognised young people and adults received surface level support which did not address the deep rooted issues they faced. This included low aspirations, lack of confidence, feelings of unworthiness which stemmed from cycles of hopelessness within the family environment.
“The trajectory of my life was expected to go down an negative path, but with the right mindset, desire and goals you are able to change that trajectory” – Paula Perry
She began volunteering at her local youth club (which she had also attended) and arranged workshops with the aim of increasing life aspirations, confidence and self-belief. She wanted young people to believe that no matter their circumstances they could achieve their hearts desires by adopting the right mindset. Through her ability to genuinely relate to their issues, Paula has been successful in reaching the young people she set out to impact by using her own story.
“I’ve witnessed my own 2 daughters grow into confident young ladies and continue the cycle of positivity that I created for them, I made a strategic decision to fill them with daily affirmations alongside a positive examples to follow. As this is what I wish I had as a child” – Paula Perry
You4Us is dedicated to empowering families by creating a domino effect that breaks the negative cycle of generational poverty by creating the environment alongside positive mindsets for our future generations to flourish within!